Normally people go to galleries to view art. However in 1968 the Welsh Arts Council comissioned several Artists in Wales to bring their work to the people. To do this the artists work was shown on billboards throughout Wales. It had a mixed reception! Eric Malthouse was one of the artists commissioned to present his work to the public in this way. Below you can hear a brief extract of a radio interview with Eric Malthouse where he describes this experiment.
Hear Eric Malthouse speak